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Fomax Information technology Challenges Fomax is a diversified software solution provider. Their competencies lie in setting up dedicated offshore software development teams for outsourced product development, game development, software maintenance and independent software testing. The challenges ahead was to get maximum visibility in a competitive environment. Response The team of experts has applied variant techniques in optimizing the website. Targeted key-words were applied to enhance traffic to this website. On-page and off-page optimization was done for better search ability. Result Improved ranking for search engine results. Enhanced traffic resulting in higher enquiries and orders. Successfully made its presence felt among competitive realm of software solutions. Greater visibility to Fomax project management skills and mature development methodology.