30 July 2012
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Google’s Latest Algorithm to Penalize Plagiarism


If you have the top best, unique, purely copyrighted content for your site then no need to worry about Google’s Panda and Penguin update. Google will reward your website for creating the best content.

You may be thinking what not good content is. Plagiarism content, spam content, keyword stuffed content is the waste content in Google eyes. Moreover, duplicate content hurts both websites on which the content is featured in the SERPs.

To vanish this duplicate content latest Google algorithm update came. Let us jump into what this update means in a little bit more detail, including what in the heck a copyright removal notice is.

What is the Heck a Copyright Removal Notice?

The copyright removal notice is a request received by Google from copyright owners and the reporting organizations, which represent them to remove the links in its search results to content that purportedly, breaks copyrights. Only courts have the right to decide whether any copyright infringement had taken place, not by Google. Google’s only role in the process is to remove pages from search results which have a valid copyright removal notice — as in, approved by the long arm of the law. Google now receives more copyright removal notices every day than they did in all of 2009. In fact, Google has received and processed more than 4.3 millions URLs in just the last 30 days.

What Does This Algorithm Update Do?

This algorithm update will consider the number of valid copyright removal notices a website receives when determining its rank in the SERPs. Naturally, those with many infringements will appear lower in results, while those, which are on the straight and narrow, will be not affected. Google already said the goal of this update is to, “help users find legitimate, quality sources of content more easily.”

Should I Be Worried for this?

No. Well, unless you are stealing other’s content.

Many crazy people out there do not know how the internet works! What if somebody report my website because they think I have stolen their copyrighted content, even when I have not? What if competitor tries to flush me out of the SERPS. Relax; Google is not dinging sites only based on a notice being filed against them. They are dinging sites which are actually been proven in a court of law to have infringed copyright law. In addition, even if the claim was proven valid in a court of law, Google still provides counter- notice tools for the wrongly convicted so their content can be reinstated in the SERPs.

Therefore, if you are not being alert about protecting your copyright now, there is a bit more motivation to do so for organizations interested in SEO. In addition, if you are less than scrupulous about proper source attribution for your content, now is the time to get serious.

Google is watching you!


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